Bethesda Logo PNG
Bethesda is a company, specializing in the development and publishing of video games. It was established in 1986 in the United States and today is one of the most famous companies in its segment.
Meaning and history
1986 – 1993
The original Bethesda logo, created in 1986, stayed with the company for more than six years. It was a bright and very cool composition, with the stylized hand drawn “BS” monogram (Standing for “Bethesda Softworks”) in a gradient rainbow color palette. The two elements were placed inside a vertically-oriented rectangular badge in a smooth beige shade, with the two-leveled underline in a fancy sans-serif font with the uppercase characters slightly slanted to the right.
1986 – 2000
Another badge, used by the company in the 1990s, was composed of a stylized two-leveled lettering in a custom sans-serif font; executed in a strict black-and-white color palette, which simplicity was compensated by the unusual shapes and open contours of some letters.
2000 – 2011
The Bethesda Softworks badge, designed in 2000, featured a stable and modest composition, based on a two-leveled inscription, accompanied by a small geometric emblem — a black contoured square with the white negative space. The tops line of the inscription was set in a bold title case sans-serif font, with the red capital “B” followed by gray lowercase characters, and underlined by the uppercase “Softworks” in an elegant serif typeface, in black.
2010 – Today
The Bethesda visual identity is simple yet bold and stylish. Composed of a wordmark with a small emblem on its left it looks professional and very modern.
The Bethesda lettering is executed in a Helvetica Bold sans-serif typeface, with tra-ditional neat lines and not a lot of space between the letter lines.
The smooth inscription with straight cuts of the letters is balanced but a geometric emblem, which is placed on the left of the letter “B”, near its upper part.
The Bethesda emblem is a square in an extra-thick black framing. It symbolizes the company’s stability, and at the same time shows the window into the future, which the brand opens to its customers through innovations and creative approaches.
The Bethesda Game Studio has another logo, which replicates its mother brand’s visual identity only in terms of colors — both logos use a monochrome color palette.
The Bethesda Game Studio logo is composed of a wordmark with an emblem, de-picting a gear, placed around the letters, starting at one “E” and finishing at the other one.
The Bethesda Game Studio lettering is executed in all caps of the square sans-serif typeface, which is Square 721 Extended. It looks strong and progressive, reflecting the company’s character.
