Betfair Logo

Betfair Logo
While the overall structure of the Betfair logo has remained pretty much the same, there have been at least two minor modifications over its more than 20 years of history.

Meaning and history

Betfair Logo history


The company was established in 2000. The original logo paired a blue emblem with the wordmark in black. The type was a friendly sans serif one with rounded corners, while the ends of the glyphs were not rounded. It looked pretty flat. The most distinctive letter was probably the “t” with its extended end and horizontal bar.
The emblem comprised two arrows pointing in the opposite directions. To the left, there was the arrow pointing up. It was the larger one. The second arrow (it was pointing down) was smaller. This was supposed to symbolize the money flow coming to the customers.

2000s

The company soon got rid of the blue color leaving the logo black on the white background.

2011

Both the emblem and the wordmark went through a subtle update. The arrows are now equal in their size and shape.
Logo Betfair

Font

The type on the Betfair logo has grown somewhat more generic. The elongated elements of the “t” and “r” have been replaced by average ones. The basic shape of the letters is closer to the square now, so in comparison with the previous logos, the letters have grown taller.

Company overview

Betfair is an online gambling company based in London, United Kingdom, and Clonskeagh, Dublin. The company has been known as the largest online betting exchange in the world. It also offers a Sportsbook (fixed odds betting) and other services. Its parent company is Flutter Entertainment.