Beretta Logo

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Beretta Logo

Beretta is an Italian brand of the weapon-manufacturing company, which specializes in the design and production of firearms. It was established in 1526 by Bartolomeo Beretta and became one of the world’s most well-known firearms producers. The company is fully private.

Meaning and history

The Beretta visual identity can be called iconic. Its emblem is instantly recognizable across the globe and has a very interesting history, while the elegance of its wordmark makes the whole logo look stylish and sleek.

The Beretta emblem is a circle with three vertical arrows and three smaller circles inside. The logo got the name “Trident”, but when you get to know the story of its appearance, you see that the name has nothing to do with the meaning of the famous emblem.

The brand’s founder, Pietro Beretta, saw this symbol in the house of Gabriele d’Annunzio and asked to borrow it for the logo, as soon as found out its meaning.

Beretta logo

The three arrows of the badge symbolize three warning shots of the battleship. There was also an inscription “Dare In Brocca”, placed on a ribbon in the upper part of the emblem, which means “Hit the Target”.

Today the emblem is refined and modernized, it looks minimalist and strong. The Beretta wordmark is a perfect accompaniment for the contemporary neat emblem.

Written in all capitals, the inscription is executed in a smooth and sophisticated serif typeface with a slightly curved tail of the letter “R”. It is a true reflection of Italian style and finesse.