Beko Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Beko Logo
Beko is a Turkish brand of household appliance manufacturing company, which was founded in 1955 by Vehbi Koç and Leon Bejerano. The brand is a part of Koç Holding and is one of the largest European producer of consumer electronics.

Meaning and history

Beko Logo-history


The Beko visual identity has no rich history, as there was only one major logo redesign, held by the brand in 2014. Yet both its versions are recognizable and memorable, perfectly representing the brand and its trustworthiness, loyalty, and values of high quality in production and design.

1967 — 2014

The very first Beko logo was introduced in 1967 and stayed with the brand for almost fifty years. It was a very confident and simple logotype, executed in a smooth and wide sans-serif typeface with rounded outer angles and sharp inner ones. The inscription looked powerful and solid, and its dark blue and white color palette evokes a sense of expertise, seriousness, and responsibility.

2014 — Today

The redesign of 2014 changed a Beko design concept, softened it, and made it friendlier. The massive solid shapes of the previous version were replaced by the lowercase inscription with straight diagonal underline. The lettering is executed in a modern sans-serif typeface with rounded contours and straight cuts of the letter edges. It looks welcoming and kind, reflecting freshness, youthfulness, and progressiveness, and the diagonal underline only adds to all these feelings. Its upright direction represents growth and development, showing the brand as the one that doesn’t stay in one place, and is constantly evolving and looking for new technologies and designs to satisfy the needs of its customers.