Beiersdorf Logo

Beiersdorf LogoBeiersdorf Logo PNG

Beiersdorf AG is a German company that owns such well-known brands as Nivea, Eucerin, and La Prairie, to name just a few. The company’s main focus is the production of personal-care products and pressure-sensitive adhesives.

Meaning and history

Beiersdorf Logo history

Beiersdorf is a renowned German company founded by Paul C. Beiersdorf in 1882. It has made significant strides in the field of skincare and personal care products. Beiersdorf’s flagship brand, NIVEA, was introduced in 1911 and has since become one of the world’s leading skincare brands. The company’s commitment to innovation and quality has led to the development of groundbreaking products like Eucerin and La Prairie. Beiersdorf has expanded its global presence and currently operates in over 150 countries. With a focus on sustainability and consumer-centric solutions, Beiersdorf continues to thrive in the competitive skincare industry, catering to the evolving needs of its customers worldwide.

What is Beiersdorf?
Beiersdorf is a German multinational company specializing in skincare, personal care, and adhesive products. It is well-known for its iconic brand Nivea, along with other popular brands like Eucerin and Hansaplast. Beiersdorf operates globally and has a strong presence in the consumer goods industry.


Beiersdorf Logo-1935

The original design featured a handwritten type.


Beiersdorf Logo-1968

Here, there is a dynamic italicized font. In the background, you can see a shape reminding a football (although, of course, it is not a football).


Beiersdorf Logo-1992

The wordmark features a minimalist and pretty generic type. Above the full name of the brand, there are the abbreviation “BDF” and four blue circles.


Beiersdorf Logo

The current Beiersdorf logo is an example of a simple and friendly corporate logotype. It has a unique touch due to the unexpected rounded elements (for instance, on the “r’s,” “d,” and “b”). And yet, it is not trying too hard to be unusual: the wordmark is perfectly legible, the classic proportions and sensible space between the letters have been preserved.

Join the Newsletter to get our latest content by email.