Beiersdorf Logo

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Beiersdorf Logo

Beiersdorf AG is a German company that owns such well-known brands as Nivea, Eucerin, and La Prairie, to name just a few. The company’s main focus is the production of personal-care products and pressure-sensitive adhesives.

Meaning and history

Beiersdorf Logo history

1935

The original design featured a handwritten type.

1968

Here, there is a dynamic italicized font. In the background, you can see a shape reminding a football (although, of course, it is not a football).

Logo Beiersdorf

1992

The wordmark features a minimalist and pretty generic type. Above the full name of the brand, there are the abbreviation “BDF” and four blue circles.

2014

The current Beiersdorf logo is an example of a simple and friendly corporate logotype. It has a unique touch due to the unexpected rounded elements (for instance, on the “r’s,” “d,” and “b”). And yet, it is not trying too hard to be unusual: the wordmark is perfectly legible, the classic proportions and sensible space between the letters have been preserved.