Aveda Logo

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Aveda Logo

Aveda is an American brand of skincare, which was established in 1978 and acquired by Ester Lauder in 1997. The brand is well-known worldwide for its cosmetics for face and body, as well as hair care products.

Meaning and history

The Aveda logotype is minimalist and laconic yet extremely elegant. All capital letters of the nameplate are executed in a custom sans-serif typeface with sharp angles and straight lines. The letter “A” looks like an upside-down “V” and have no horizontal bars.

Instead of straight lines, there are solid dots inside both letters “A”. It makes the logotype unique and recognizable. The circular shape is known to be a symbol of balance and harmony.

Being a brand with a huge value of natural energy, Aveda boasts a very sophisticated and meaningful logo.

Aveda Logo

The black and white color palette of the brand’s visual identity only adds timelessness and finesse to the logotype, making it look perfect on the packaging and any websites.

The contemporary typeface of the Aveda wordmark shows the brand as confident and brave, progressive and ready for any experiments.