Becks Logo PNG
Beck’s is a German beer brand, established in 1873 by Lüder Rutenberg in Bremen. Since 2001 it’s been a part of Interbrew group and the fourth largest brewer in Germany.
Meaning and history
The history of the now world-famous German beer brand Beck’s began in 1873 in Bremen, when local businessman-builder Lüder Rutenberg decided to build a new brewery in the city. He hired brewer Heinrich Beck and manager Thomas May to run the enterprise. The newly built brewery was named Beck & May’s Imperial Brewery (Kaiserbrauerei Beck & May o.H.G.). However, May left the company after only two years, so the name of the brewery was changed to Kaiserbrauerei Beck & Co. Incidentally, the beer was originally going to be named after Lüder Rutenberg, but the latter thought it was too much.
In 1876, Heinrich Beck developed a new recipe for Pilsener-style beer, which managed to win a gold medal at the international exhibition in Philadelphia in 1877 in the category “Best Continental Beer”. In the same year, the label of the beer was decorated for the first time with images of this medal and a key – the symbol of the city of Bremen.
At the time of the first batch Beck’s beer was sold only in Germany. Initially, the drink was bottled in dark brown glass bottles, but they were soon replaced by dark green ones. This influenced the recognizability of the young brand on store shelves, and its products were soon exported to more than 20 countries around the world. Today Beck’s beer is sold in more than 125 countries, and its production volume is about 5 million gallons of beer.
???? – Today
The Beck’s logo reflects the brand’s mixture of internationality and tradition. Beck’s is a beer with more than 135 years of history and it’s highly visible on its logo.
The design layout highlights the visual elements that are a brand emblem, medals and a color scheme. The wordmark is concluded in the oval frame of red and silver, having a black background for a better contrast.
The Beck’s color palette is based on red, black and green with a bold white custom typeface. The closest font is Serpentine sans serif.
The key in the Beck’s logo is a reverse image of the key in Bremen’s coat of arms —Beck’s was founded and is currently headquartered in the German city. The Key icon is placed in the upper part of the logo in order to glorify the brand identity, which has been a synonym of quality and beer expertise for more than 100 years.
