Beatles Logo

Beatles Logo

Unlike many modern emblems, the legendary Beatles logo was created in a flash. After all, so many things iconic are often born from mere inspiration without any hard work.

Meaning and history Beatles Logo

Logo Beatles

One fine spring day in 1963 Ringo Starr and Brian Epstein, the band’s manager, visited the Drum City store in London to find a new drum kit (it was to become Starr’s second kit). The clients wanted the band’s name to be painted on the drum head. The owner of the store, Ivor Arbiter, was away, so the shop assistant called him to discuss the details.

Arbiter, who had never heard neither of The Beatles nor of Starr before, agreed to design the logo. He sketched the emblem on the spot. Now, the logo was to be painted onto the drum head. The band’s fans even managed to find out the name of the person who did this – it was a local sign writer Eddie Stokes. The shop was paid £5 for the job.

Symbol Beatles

Symbol Beatles

Probably the most unusual element in The Beatles logo is the letter “T”, which is bigger than it should and has a longer than usual vertical bar. Because of this, the logotype itself is often called the “drop-T” logo. Arbiter mentioned that he had emphasized the “T” with the purpose of making the word “beat” stand out.

How did the “Drop-T” logo become the official emblem?

Emblem Beatles

Interestingly enough, the logo never appeared on any of the original UK albums’ covers. It could only be seen on the drum kits during the concerts. However, the emblem was so easy-to-recognize and unique that it was enough to make it the band’s main logo. It became an official trademark in the 1990s.

Font of the Beatles Logo

Font Beatles Logo

In case of a typographic logo, the choice of font is what makes it unique. The creator of the Beatles wordmark did not customize an existing font but created every character from scratch. Today the typeface is called “Bootle”. The name of the band reads cleanly due to the big, solid letters.

Color of the Beatles Logo

Color Beatles Logo

The only color featured in The Beatles logo is black. Classic and elegant, black in the world of color is very close to what The Beatles are in the world of music.