BBK Logo

BBK Logo
BBK is a Chinese corporation, an umbrella brand for several popular sub-brands in different segments of consumer electronics market, mostly smartphone and TV. The company was established in the 1990s by Duan Yongping.

Meaning and history

The BBK logo is a graphically executed wordmark. Its bold custom typeface is more an image than lettering. Each “B” is divided in 3 parts, while “K” is sharp and solid.
Logo BBK


The bright blue is the main logo color. With the bold letters of the wordmark, the blue color reflects the brand’s stability and strength and gives its consumers a sense of reliability and high quality of the brand’s products.
Being more of a corporate logo, BBK is a perfect icon to unite several company’s brands. Oppo and Vivo are two major smartphone brands in Asia, owned by BBK. The company also owns Oneplus and Realme brands.