Bang & Olufsen Logo

Bang & Olufsen Logo
Bang & Olufsen is an iconic brand of Danish audio systems manufacturer and designer, which was established in 1925 in Struer. It’s founders, Sven Olufsen and Peter Bang were two young promising engineers. Now the brand is owned by Harman, a subsidiary of Samsung, and is sold across more than 100 countries.

Meaning and history

Emblem Bang & Olufsen


The Bang & Olufsen logo is one of the most recognizable logos around the world, it is a brilliant example of contemporary branding design.
The Bang & Olufsen logo is a neat wordmark in black with a gray B&O graphical symbol. It is executed in a modern and stylish sans serif font. And the brand’s color palette elevates it’s elegance and sophistication.
Logo Bang & Olufsen
The B&O graphical icon is the element, which makes the logo unique and memorable. The letter “B” looks like it is inverted, which symbolizes how the brand affected the world of music and design — it has simply turned it around.
Originally the logo was drawn in the 1930s by a young painter, Hanning Dahl Mikkelson, who asked 5 Kroner for his iconic piece. A 16-year-old artist created a timeless symbol of style and excellence.