Astro Logo

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Astro Logo

Astro is a Malaysian satellite television provider. The name of the company is the abbreviated version of “All-Asian Satellite Television and Radio Operator.” It was launched in 1996 under the name of “Philips ASTRO.”

Meaning and history

Astro Logo history

1996

The original Astro logo was dominated by a large blue letter “A.” The horizontal bar was replaced by a blue orbit going around the glyph. Below, there was the lettering “Astro” in yellow. The glyphs were capitalized.

The writing “Astro” in yellow was a secondary logo, which was paired with the main logo from 2001.

2003

Astro Logo 2003 2012

This is when the now-familiar lowercased wordmark with a wave appeared. The design forces behind the brand opted for an unpretentious yet friendly type. It looked rounded and balanced and provided excellent legibility. The lettering was dark blue, the wave below was red, while the background was white. There were also versions with a reversed color scheme (white letters, blue background), as well as versions with a tagline.

2012

Astro Logo

While the shape of the Astro logo remained pretty much the same, the palette became completely different. The blue and red were replaced by a bright, sweet shade of pink. The glyphs seem to have been modified (the “s,” for instance) but the alterations were so subtle they are hardly noticeable even if you compare the two versions side by side.

Below the word “Astro,” the tagline “Go Beyond” can be used. It is given in light gray.