Aspen Dental Logo

Aspen Dental Logo
Aspen Dental is an American chain of dental care clinics, which was established in 1998. The company also has its offices in Europe and Asia and is considered to be one of the largest dental corps in America (more than 600 offices).

Meaning and history

Logo Aspen Dental


The Aspen Dental visual identity is sterile and evoking a sense of security and confidence. The logo is composed of a wordmark with an emblem that is usually placed above it.
The wordmark consists of two different styles — the bold rounded lettering of “Aspen” and a fine strict “Dental”. Both parts of the nameplate use the sans-serif typeface.
symbol Aspen Dental
The “A” of the “Aspen” has a white curve crossing its top, which makes the logo more lightweight and stylish. The same “A” with a white line is used as the brand’s emblem. The only difference is that the emblem’s letter boasts thicker and sleeker lines.
The blue and white color palette of the Aspen Dental logo represents a professional and trustworthy brand with a big experience. It reflects the loyalty and quality-centric policies of the company.