Swarovski Logo

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Swarovski logo
Swarovski is an iconic brand of crystal goods designing and manufacturing company, which was launched in 1895 and named after its founder, Daniel Swarovski. The brand is famous for creating high-end jewelry and sculptures, as well as fashion clothing accessories. 

Meaning and history

Swarovski logo


The legendary Austrian brand used an Edelweiss flower as its symbol for more than 100 years of its history. It was a symbol of Austria with its snow mountains, and purity of the glass.
In 1988 the brand created the new logo, which we all know today — the famous Swarovski Swan. 
The Swarovski logo is composed of a wordmark and a swan emblem above it. 
The light gray color palette of the logo reflects elegance and sophistication of the brand’s designs and the transparency and purity of its glass. When used on packaging, the Swarovski gray turns into silver, which looks beautiful on a deep blue background. 
The wordmark in all-caps is executed in a transitional serif font ITC Novarese Medium, which was created by Aldo Novarese. 
The Swarovski logo is an example of simple elegance and classic finesse. It is light and welcoming, yet looks very expensive and luxurious.
The Swarovski visual identity is a reflection of company’s heritage and high quality, as well as design excellence.