Aquarius Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Aquarius logoAquarius Logo PNG

Aquarius is one of the labels of Coca-Cola, which was established in 1978. The brand specializes in the production of energetic drinks with various flavors. The first sports drink under this name was launched in 1983 and had a grapefruit taste.

Meaning and history

Aquarius Logo history

The Coca-Cola Company makes the Aquarius beverage since 1983. It was unveiled in Japan as a grapefruit-flavored sports drink, while its introduction in Spain and Portugal took place in 1991.

1991

Aquarius Logo 1991

Both the current logo and the old one feature the name of the brand in dark blue and teal. The palette was inspired by the fresh and cool feel the beverage is supposed to provide. It also echoed the word “Aqua” (“water”) in its name.

To make the water theme even more prominent, the design forces behind the brand decided to make the left stroke of the second “A” look like a drop. They even placed a white drop inside to create a fresh highlight. The right stroke of the “A” has a dynamic “swooshy” feel. The fact that all the other letters were italicized added even more motion.

2017

Aquarius logo

Once again, the middle “A” is the centerpiece of the design. This time, it is simpler, though. The “drop” theme seems to have gone. The letter is now made up of a teal arrowhead with a gradient teal curve replacing the “A’s” horizontal bar. The shape of the glyph is somewhat reminiscent of a mountain peak, which introduces another “source of freshness” into the logo.

So, while the previous logo was “as fresh as the water,” the current one is “as fresh as the water from mountain springs.”

The type in the Aquarius logo was updated, too. It is not italicized anymore and looks a bit broader in comparison with its predecessor.

Local versions

In 2005-2013, in Spain, a rotated version of the 1991 logo was used. It was positioned at 45 degrees and placed over the “watery” background. In 2013, in the same country, another logo was introduced. It looked like a transitional variant where the “A” looked both like on the old version and that on the current one.