Aquafresh Logo

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Aquafresh Logo

The number of the updates the Aquafresh logo has gone through during its almost 50-year history has reached at least eight.

Meaning and history

Aquafresh Logo history

1973

You can already see the italicized word “Aquafresh” and the toothpaste above.

1986

The name of the brand, which is given in a narrower type, is now blue. The toothpaste above is smaller.

1989

The blue is replaced by teal, the toothpaste moves below the wordmark and is now colored in three colors.

Logo Aquafresh

1992

The color grows brighter, the toothpaste disappears.

1996

The lettering adopts a rich, saturated shade of blue. The toothpaste colored red, white, and blue can be seen below.

1998

The letters are sloped a little more, the blue looks a bit lighter.

Emblem Aquafresh

2005

The blue grows much lighter.

2012

The toothpaste now dominates the design.