Neutrogena Logo

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Neutrogena Logo
Since 1994, Neutrogena has been one of the brands of the Johnson & Johnson conglomerate. The Los Angeles-based brand sells skincare, haircare, and cosmetics.

Meaning and history

The brand identity of the cosmetics company has been incredibly consistent. For decades, the Neutrogena logo has remained virtually unchanged.
Logo Neutrogena

You can see an elegant but pretty generic serif typeface. Only the first glyph is capitalized, while all the other letters are lowercase. While the earlier version was black on the white background, the current logo featured on the company’s website is silver.