Airbnb Logo

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Airbnb LogoOne of the most popular marketplace and hospitality services, Airbnb was founded in 2008. Today, it offers more than three million lodging listings.

Meaning and history

Airbnb logo history

The original Airbnb emblem was a wordmark given in an attractive plump version, where all the letters wee lowercased.

2014 emblem

Airbnb emblem
In 2014, the company launched a new brand identity developed by London-based DesignStudio and called Belong Together.
The Airbnb icon is a combination of four other icons, each with a meaning of its own (people, places, love, and Airbnb). Together, they form a shape that is both simple and unique.

Symbol controversy

Airbnb symbol
Shortly after the launch of the 2014 logo, the company started to receive complaints stating that the emblem resembled genitalia. The company decided to commission a customer survey to make sure their logotype was appropriate. The survey, which was carried out by Survata, showed that the controversial likeness was noticed only by a minorityofconsumers.


font Airbnb Logo
The highly legible typeface used on the Airbnb logo seems a perfect choice, as the name of the company is rather unusual in itself.


Color Airbnb Logo
The 2014 logo features a coral red icon on the white background. The previous logo combined the white background with a blue wordmark. Taking into consideration the popularity of the blue color on social networks and apps, the change of the palette seems hugely beneficial.