Air Transat is a renowned Canadian airline specializing in leisure travel. It is owned by Transat A.T. Inc., a prominent integrated tourism company. Air Transat operates from its main hubs in Montreal-Pierre Elliott Trudeau International Airport and Toronto Pearson International Airport. With a fleet of modern aircraft, the airline serves various destinations across Europe, the Americas, and the Caribbean, providing exceptional vacation experiences to its passengers.
Meaning and history
Air Transat is a Canadian leisure airline that specializes in providing vacation travel services. Founded in 1986, the airline offers a range of holiday packages and scheduled flights to various destinations in Europe, the Americas, and the Caribbean. Air Transat is known for its vibrant and friendly service, comfortable cabins, and in-flight entertainment options. The airline aims to create a relaxed and enjoyable travel experience for its passengers. With a commitment to sustainability, Air Transat has implemented various eco-friendly initiatives to reduce its environmental impact. It continues to be a popular choice for travelers seeking affordable and convenient vacation travel options.
What is Air Transat?
Air Transat is a Canadian airline that specializes in leisure travel and holiday destinations. It operates scheduled and charter flights to various international destinations, including Europe, the Caribbean, Mexico, and the United States. The airline offers a range of services and amenities to ensure a comfortable and enjoyable travel experience for its passengers.
1987 – 2011
The very first logo of the Air Transat company was designed in 1987 and stayed active for two decades. It was a bold and bright badge, composed solely of the lettering, but the lowercase wordmark was set in a heavy and super interesting geometric font, and there was absolutely no need for any graphical decorations. The bright blue inscription had one accent — the red last “A”.
May – June 2011
The logo, created for Air Transat in 2011, was composed of a stylized contoured five-pointed star in medium-blue, set on the left from the bold lowercase wordmark, executed in a modern sans-serif font, with stencils, which resemble the original version of the air carrier’s logo.
2011 – 2017
The redesign of 2011 has created a more tender and versatile version of the Air Transat badge; with the rewritten lettering in a calm shade of blue placed on the right from a modest bright blue emblem, depicting a contoured star. This version of the logo became a basis for the future redesign of the air carrier’s visual identity.
2017 – Today
A few months later the logo was slightly refined, with the star getting larger, and the “Air” part rewritten in the title case of a geometric sans-serif font, above the bold “Transat”. The top line of the inscription is now executed in the same shade as the star emblem, while the bottom one — is in dark blue.