Air Transat is a renowned Canadian airline specializing in leisure travel. It is owned by Transat A.T. Inc., a prominent integrated tourism company. Air Transat operates from its main hubs in Montreal-Pierre Elliott Trudeau International Airport and Toronto Pearson International Airport. With a fleet of modern aircraft, the airline serves various destinations across Europe, the Americas, and the Caribbean, providing exceptional vacation experiences to its passengers.
Meaning and history
Air Transat is a Canadian leisure airline that specializes in providing vacation travel services. Founded in 1986, the airline offers a range of holiday packages and scheduled flights to various destinations in Europe, the Americas, and the Caribbean. Air Transat is known for its vibrant and friendly service, comfortable cabins, and in-flight entertainment options. The airline aims to create a relaxed and enjoyable travel experience for its passengers. With a commitment to sustainability, Air Transat has implemented various eco-friendly initiatives to reduce its environmental impact. It continues to be a popular choice for travelers seeking affordable and convenient vacation travel options.
What is Air Transat?
Air Transat is a Canadian airline that specializes in leisure travel and holiday destinations. It operates scheduled and charter flights to various international destinations, including Europe, the Caribbean, Mexico, and the United States. The airline offers a range of services and amenities to ensure a comfortable and enjoyable travel experience for its passengers.
1987 – 2011
The logo, designed for the Canadian air carrier in 1987, has stayed in use by the company for two decades. It was a very confident geometric lettering in white, set on a sky-blue background and decorated by a thick red horizontal line at the bottom. The most interesting element of the badge was its typeface, with massive angular letters featuring triangular stencils.
May – June 2011
The logo, created for Air Transat in 2011, was composed of a stylized contoured five-pointed star in medium-blue, set on the left from the bold lowercase wordmark, executed in a modern sans-serif font, with stencils, which resemble the original version of the air carrier’s logo.
2011 – now
A few months later the logo was slightly refined, with the star getting larger, and the “Air” part rewritten in the title case of a geometric sans-serif font, above the bold “Transat”. The top line of the inscription is now executed in the same shade as the star emblem, while the bottom one — is in dark blue.