Although the logo of the UK football club AFC Bournemouth has gone through quite a few modifications since the team was established around 120 years ago, it has always been consistent in its use of red as the dominant color.
Meaning and history
1936 — 1966
One of the earliest logos, the one adopted in 1936, featured two shield shapes, one inside the other, incorporating a variety of symbols, like a medieval shield.
1966 — 1972
The 1966 AFC Bournemouth logo looked utterly different featuring only the letters “BFC.”
1972 — 1974
It was in 1972 that a player’s head and a football appeared on the crest.
1974 — 1981
The logo from 1974 looked modern and cool. It was a light and bright circular badge with the stylized geometric red black and white background and an image of the man with a football, executed in monochrome. The whole emblem was outlined in black and had a lot of white insides. The “AFCB” in black capitals was arched above the graphical part of the logo, inside the black frame.
1981 — 1983
In 1981 the new logo was designed — a solid red square had a wide white circular outline on it. The white element was teamed in black and had a black “The Cherries” lettering on it. Inside the circle, on a Ted background, there was an enlarged stylized image of two cherries and a black-and-white football in the middle.
1983 — 1988
The logo from 1974 came back in 1983, having its contours defined and emboldened. Now the striped elements got solid texture and the whole image was placed on a bright red background, being outlined in white crest shape. The football was enlarged and the lettering was removed from this logo version.
1988 — 1994
In 1988 the crest got a black outline and a white background, the inner elements of the badge got refined again and the hair of the man was drawn in numerous black and white diagonal stripes, just like on the version from 1974. The “AFC — Bournemouth” wordmark in black capitals was set under the crest in a strong and am confident sans-serif typeface.
1994 — 2013
In 1994 the scarlet red color of the badge was changed to a calmer one, and the straight modern lettering under the crest was replaced by a wide arched ribbon with the red inscription on it. The “Bournemouth” was now set in the title case and looked more traditional and simple.
2013 — Today
It was in 1972 that a player’s head and a football appeared on the crest. This emblem, with slight modifications, has been the core of the logo ever since. Also, almost all the logotypes that have been introduced since then featured the three colors – red, white, and black. In addition to them, the current one also includes gold for the lettering.
AFC Bournemouth Colors
RED
PANTONE: PMS 485 C
HEX COLOR: #DA291C;
RGB: (218,41,28)
CMYK: (0,95,100,0)
DARK RED
HEX COLOR: #B50E12;
RGB: (181,14,18)
CMYK: (20,100,100,12)
BLACK
PANTONE: PMS PROCESS BLACK
HEX CODE: #000000;
RGB: (0,0,0);
CMYK: (75,68,67,90)
LIGHT GOLD
PANTONE: PMS 7506 C
HEX CODE: #EFDBB2;
RGB: (239,219,178);
CMYK: (0,7,25,1)
DARK GOLD
PANTONE: PMS 7506 C
HEX CODE: #A89968;
RGB: (168,153,104);
CMYK: (10,15,50,29)