Activision Logo

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Activision logo
Activision is one of the most successful video game developers in the United States, which was established in 1979. Activision became famous after the release of Call of Duty. The company is also considered to be one of the world’s largest in its segment.

Meaning and history

Activision logo


The Activision logo is minimalist and laconic yet it looks sharp and contemporary, reflecting the company’s nature and values.
The Activision logo is based on the wordmark. The inscription in all capitals is exe-cuted in a custom sans-serif typeface with sleek lines and straight angles. The font is similar to Futura, with some elements modified.
Three letters of the wordmark are enlarged — the first “A”, with its elongated pointed peak, “T” and “V”. The letter “V” is the central element of the Activision logo.
Both bars of the “V” are elongated and expanded to the different sides — the left bar connects to the “T” and the right one finished above the letter “I”. Both sides of the horizontal “V” bars have a diagonal gut, which adds symmetry and balance to the whole logo.
The letter “N” has its corners sharp also, and harmonized the pointed angles of “A” and “V”.
The Activision logo is perfectly balanced. Its thick lines have enough space between each other to create a sense of unity and solidness.
The monochrome color palette of the Activision logo is a reflection of a powerful and influential company, which values progress and technological innovations.