Activia Logo

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Activia Logo

Activia is a Danone dairy product label, which was first introduced in 1987. The brand is famous for its digestive improvement qualities, as has bifidobacteria, which is strong probiotic, in its composition. The yogurt is distributed and well-known in more than 50 countries across the globe.

Meaning and history

Activia Logo history

The Activia visual identity was based on the same color palette since the beginning of its history. The shades were slightly modified, but the concept remained the same until today. Green, white and yellow.

With the last logo redesign of 2017, the brand’s logo gained more sleek and modern lines and a richer tone of green. The text-based logo looks good on its own and on the packaging, when placed under the “Danone” emblem and is complemented by the golden details of the background and tagline.

Activia Logo

The modern sans-serif typeface of all the capital letters of the nameplate boasts smooth bold lines with curved tails and shortened horizontal bars of both “A”. The font is similar to Cocon, designed by Eric Bloemsma, but is slightly modified.

The dark green of the Activia wordmark symbolizes nature and health, energy alongside active and positive thinking. It is a simple yet powerful logo, which is instantly recognizable and evokes a sense of the reliability of quality and beneficial products.