Skittles Logo

Skittles Logo

Originally, Skittles were produced by a company in England. Today, the product is manufactured and marketed by the Wrigley Company, which, in its turn, is a division of Mars, Inc.

Meaning and history Skittles Logo

Skittles Logo history

The earliest Skittles logo, which was introduced the same year the product was launched, was almost as eye-catching and colorful as the current one. However, it lacked the meaningfulness the logo has now.

The 1982 emblem Skittles

skittles emblem

In 1982, the “taste the rainbow” slogan was developed for Skittles. A completely new logo was created, featuring a bold 3D typeface and a rainbow on the background.

The “rainbow” theme and most of its executions were created in the New York office of the advertising agency D’Arcy Masius Benton & Bowles. The slogan and logo were so successful that Skittles remained one of the agency’s clients for the following two decades.

However, when D’Arcy Masius Benton & Bowles was bought by Publicis and ceased to exist, Skittles had to look for another firm. About a year was spent with BBDO Worldwide in New York, part of the Omnicom Group. At last, Skittles commissioned TBWA/Chiat/Day in New York to create a completely new advertising campaign estimated at about $20 million.

The 2003 symbols Skittles

symbols Skittles

Actually, there are two logotypes. The first one makes the “Skittles” lettering even more dimensional and places it inside a red triangle with a white border. In the second version, the rainbow is placed upside down, while the dot above the “i” looks like a red Skittles sweet with the letter “S”.

Font of the Skittles Logo

skittles logo font

The typeface featured on the Skittles logo resembles the Helvetica Black font, yet it is definitely a heavily customized version.

Color of the Skittles Logo

skittles logo color

The rainbow theme has been present in all the variations of the logo launched since 1982, yet there are two colors that dominate the logotype: red and white.