Hilton Logo

Hilton Hotels & Resorts is an international chain of hotels with more than 90 years of history. There are more than 570 hotels in over 80 countries.

Hilton Logo Meaning and history

Since 1925, when Conrad Hilton established the first hotel, the company has changed about 20 logos. Throughout the company’s more than 90-year history its designers created emblems that were absolutely different from one another. Yet we can mention that the blue color is present in almost all the versions. The prominent “H” character is one more characteristic feature of the Hilton symbols.

Hilton symbol

When the company’s headquarters were moved to McLean in early 2009, the Hilton designers were given a task to refresh the brand’s identity. Over the following months the company carried out consumer research not only in the Americas and Europe, but also in Asia and the Middle East. According to Dave Horton, who was the head of the Hilton Hotels brand at the time, they carried out “the most comprehensive research in the history of the company”.

Hilton emblem

The refreshed version of the logo was created in collaboration with a contracted graphics design firm, which was responsible for the new font. The existing Hilton hotels were not required to change their logo, only those that were created after 2010. According to Horton, the new emblem is cleaner and more sophisticated. The smaller cartouche (the “H” letter) is supposed to bring out the name better. Also, there are words “Hotels & Resorts” in uppercase characters.

Colors of the Hilton Logo

Color is a vital element of identification of the Hilton logo, and that’s one of the reasons why the company decided not to change it completely during the 2010 logo redesign. They slightly altered the shade, making the blue color less bright.

Font of the Hilton Logo

The font is one of the features that were changed in 2010. If you take a closer look at the new logo, you may notice the wider “H”, the round dot above the “I” character (instead the rectangular one), as well as the higher bar in the “t” character.