San Diego Chargers Logo

chargers-logo

The San Diego Chargers is a professional football team of the Western Division (the American Football Conference, NFL). The club is based in San Diego, California.

Chargers Logo History

San Diego Chargers Logo history

Since its inception in 1960, the club has had several logos. The first one was a shield logo with a blue horse head, white lightning bolt, “LA” in blue (the team was founded in Los Angeles), and “Los Angeles Chargers” in gold yellow on a blue circle enclosing the shield. In 1961 the club moved from Los Angeles to San Diego and it had to modify the logo.

san diego chargers logo

The blue circle was removed, as was the “LA”, and a new shade of blue – the “powder blue” – replaced the original deep blue color in the shield. From 1974 until 2001, the club used helmet logos that featured the lightning bolt. In 2002, the first lightning-bolt Chargers logo appeared. It was a white electric arc with a navy blue contour.

Symbol in 1974-2016 LA Chargers

The 1974/75 season brought about a completely new logotype sporting a helmet side view. The only element borrowed from the previous emblem was the lightning bolt, its shape was altered, though. The color palette was modified once again, both the yellow and blue colors growing darker.

The version introduced in 1988 featured an even darker blue color (navy blue). The helmet was rotated to a 3/4 view. The shape of the face mask and the lightning bolt was modified. In addition to this, the lightning bolt was now white, with a gold and blue outline.

In 2002, the team got rid of the helmet logo, and only the arched lightning bolt was left looking more like the one used in the 1974 logo than that from the 1988 variation. As the result of the 2007 redesign, the white filling was replaced by the gold one, while the outline combined two shades of blue (both are the Chargers’ official colors currently).

Chargers Symbol

chargers-symbol

The Chargers logo symbolizes the team’s infinite electrifying power and energy that nourishes players’ skills, determination, and will to win.

Charger Emblem

charger-emblem

Having moved to Los Angeles, the Charges went through three logos in two days, yet eventually stuck to the logotype and the wordmark that looked almost the same as the San Diego ones, except for the inevitable modification of the text.

Why did the Chargers change their logo three times in two days?

As A. G. Spanos, the team’s president of business operations, explained later, the first two logotypes revealed after the Chargers’ relocation, were just meant to supplement, not replace, the official Los Angeles Chargers logo.

Shape of the Chargers logo

shape-of-the-chargers-logo

The current Chargers logo features the lightning bolt, which resembles that of the 2002 logo, except the ark is gold, and it has a “powder”- and navy blue contours. It tops the club’s name and its home city that are written in deep blue.

Colors of the Chargers logo

san-diego-chargers-logo

The official palette incorporates four colors, including two shades of blue (navy blue and so-called powder blue), as well as gold and white. All these are used on both the LA Chargers logo and the wordmark.

Font of the Chargers logo

san-diego-chargers-logos

The team preferred to have every letter of its wordmark designed from scratch rather than use an existing font. The glyphs in the LA wordmark seem to belong to the same type as those used in the San Diego Chargers version. Some of the characters are different, though, as the word “San Diego” was replaced by “Los Angeles.”

On the whole, it is a double line wordmark with yellow elements along its bottom.

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