Los Angeles Rams Logo

 

Los Angeles Rams logo

Los Angeles Rams Logo PNG

For more than 80 years of their existence the Los Angeles Rams have changed their location several times. First it was Cleveland (from 1936 to 1946), then Los Angeles where they played for nearly half a century. In 1995 St. Louis became the place of their residence until the club returned to Los Angeles in 2016. These facts help understand the Rams logo history and explain why their name has changed several times.Los Angeles Rams logo

Meaning and history

Los Angeles Rrams Logo history

The visual identity of Los Angeles Rams can easily be called iconic, as both original and modern versions of its logo are instantly recognizable across the globe. The initial emblem, designed for the club in the 1930s has evolved into an outstanding stylized monogram without losing its main features and connection of the team to its roots.

1937 — 1942

Los Angeles Rams Logo 1937

The very first emblem for LA Rams was introduced in 1937 and featured a graphical representation of the club’s name — a ram’s head in blue and white. The lamb was drawn in profile, facing right, and had its curved horns blue with many white accents, creating a pretty realistic pattern.

1944 — 1945

Los Angeles Rams Logo 1944

The redesign of 1944 turned the animal’s head to the right and switched the color palette of the logo to yellow and blue. Now the blue color was used for the bottom part of the ram’s head, while the front line and the enlarged horns were colored yellow. The contours of the head were modernized and made sleeker and stronger.

1946 — 1947

Los Angeles Rams Logo 1946

Originally the team was based in Cleveland, and modern to Los Angeles only in 1946, changing their name to the current one. As for the logo, the LA Tams kept using its previous version, designed in 1944, for one more year after the relocation.

1948 — 1971

Los Angeles Rams Logo 1948

The logo was redrawn in 1948, replacing the blue color with white and modifying the contours of the mutton and its horns. The ram’s head was now drawn more detailed, though was all executed in monochrome, as for the yellow curved horns, they were outlined in black and had numerous black horizontal stripes over their bodies, creating a ribbed surface feeling.

1972 — 1974

Los Angeles Rams Logo 1972

The head of the sheep was turned to the right in 1972, also the color palette was simplified to just white with black outline and accents. The emblem started looking minimalist yet stylish, representing the club’s professionalism, reliability, and loyalty.

1975 — 1980

Los Angeles Rams Logo 1975

The original blue and white color palette came back to the Rams’ visual identity in 1975, drawing the head with horns in white and outlining it in blue, with come additional blue accents.

1981 — 1983

Los Angeles Rams Logo 1981

In 1981 the club changed the color scheme of its logo again, replacing white with a bright yellow, which looks delightful and energetic, showing the positive mood and progressive approach of the team, along with its strength and determination.

1984 — 1988

Los Angeles Rams Logo 1984

In the middle of the 1980s, the club decides to try something new and starts using a text-based logo, executed in the same bright blue and yellow color palette. The head of the mutton was completely removed from the official version of the logo, where now only the “Rams” inscription in blue capitals and “LA” in yellow, placed over the main wordmark, were present. The logo was usually located on a white background which contrasted with its bright palette, making it more distinct and memorable.

1989 — 1994

Los Angeles Rams Logo 1989

The experiment with the wordmark didn’t last long and already in 1989 the club introduced its new logo, which featured a colored in the blue and yellow helmet. The blue background had a curved yellow horn on its side, drawn in smooth sleek lines it looked elegant and bright. The massive grill of the helm was executed in blue and white and looked light yet safe.

1995 — 1999

Los Angeles Rams Logo 1995

The name of the team was changed again in 1995, due to its relocation to St. Louis. The new visual identity was adopted in the same year and featured two text lines, arched with a sleek blue and yellow line, resembling the elements of the previous logos. The lettering on this version boasted two different styles, with the enlarged “Rams” part in a title case, executed in a fancy serif typeface in blue, with a thin yellow outline, and a small and delicate “St, Louis”, written in yellow italicized sans-serif over a thin blue banner with its left side elongated and sharp.

2000 — 2001

Los Angeles Rams Logo 2000

The modern and trendy emblem was designed for St Louis Rams in 2001. It was a blue and dark-gold image of the ram, placed in profile facing right, with the upper part of its body and head in dark blue, with some white accents around the animal’s nose, mouth, and eyes in white. The smooth curved horn featured a dark gold shade and added sophistication to an intimidating and determined ram’s image.

2002 — 2012

Los Angeles Rams Logo 2002

With the redesign of 2002, the color palette was slightly changed, by adopting a lighter shade of gold for the mutton’s horns and outline. This made the emblem lol more elegant and friendly, though did not affect the sense of strength and professionalism it used to evoke in its first color variation.

2013 — 2015

Los Angeles Rams Logo 2013

The gold shade of the emblem was lightened up again in 2013 and now was closer to beige. Along with the change of the color, the team also introduced its newly designed secondary logo, which was composed of a stylized blue letter “R” placed on the beige-gold background. The upper part of the letter was curved, repeating the contours of the ram’s horns.

2016

Los Angeles Rams Logo 2016

In 2016 the Rams return to Los Angeles and change their name back. Both versions of the logo, introduced in 2013 were in use by the team for one more year after its rebranding, with only the logotype modified according to the name change.

2017 — 2019

Los Angeles Rams Logo 2017

The redesign of 2017 keeps the element of the previous versions untouched, but switched the gold and blue color palette to blue and white, celebrating the very first logo version of the LA Tams, though using a deeper and more intense blue shade, which evokes a sense of professionalism and luxury.

2020 — Today

Los Angeles Rams logo

Los Angeles Rams adopt a fresh visual identity design in 2020. The logo of the new generation is based on the combination of blue, yellow, and white colors, an iconic curved horn shape, and modern lettering. This mix of progress and traditions perfectly reflects the character and values of the football club, showing it as a professional and serious one, though evoking a sense of joy and energy.

The new emblem of the club is composed of a stylized “LA” monogram in gradient white and yellow, with both letters outlines in blue. The “A” has its upper line elongated and curved, just like the horn of the ram from the previous emblem designs.

The logo is also available in a reverse color palette, with blue as the main color of the letters. This variant is usually used with the “Rams” inscription on its right, which is executed in a bold traditional sans-serif typeface with a little inclination to the right.

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