Wirecard Logo

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Wirecard LogoWirecard Logo PNG

Wirecard is a German fin-tech company, which was established in 1999 in order to provide individual customers and businesses from all over the world with high-class services and solutions in fields of online transactions and money keeping.

Wirecard AG is an insolvent German payment processor and financial services provider, whose former CEO, COO, two board members, and other executives have been arrested or otherwise implicated in criminal proceedings. Wirecard has gone down as the most spectacular case of financial misconduct in postwar German history. (Wikipedia)

Meaning and history

The company’s visual identity is modest and laconic. Its text-based logo is neat and simple, an ideal representative of a professional service provider, which values quality above all.
The wordmark in all the lowercase letters is executed in white, when placed on the website, and uses the deep blue for the icon. This color palette is a traditional reflection of stability, power, and reliability, which perfectly represents the purpose and nature of the company, evoking a sense of protection and loyalty.
For the icon the platform uses a simple blue letter “W” with a small square above its right bar, forming a stylized letter “I”. Its simplicity elevates the visual identity of the company, making it timeless and sophisticated.
Wirecard Logo

Font

The wordmark is executed in a beautiful sans-serif typeface, which is very similar to URW Form Expand Medium font, but with the dot above the “I” replaced by a square. The font boasts sleek neat lines and smooth shapes of the letters, which evoke a sense of timelessness and classic elegance.