Google Pay Logo

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Google Pay Logo
Google Pay is an online system of electronic payments made from mobile devices, such as smartphones, etc., which runs under the Android operating system. It was developed by Google designers in 2015 on the basis of Google Wallet founded back in 2011. However, initially, the system was named Android Pay underlining the fact that it was compatible with 70 per cent of Android devices. In February 2018 the system finally received its current name, Google Pay.

Meaning and history

The logo of the payment system is a coloured capital “G”, which stands for “Google”, and a dark grey word “Pay”, placed on a chequered rectangle in pale blue and white. This emblem first appeared at the beginning of the year 2018 when Google Pay replaced the old Android Pay and was slightly changed in November the same year.
Logo Google Pay


The capital “G” symbol is made in the traditional Google colours: red, yellow, green and blue with the only difference that their tones are more vivid and consistent. Using configuration of the “G” as a round basis, the colours are dispensed following the tetradic colour scheme where all the four tones are placed evenly around the circle without the dominance of any of them. This colour palette has been chosen in order to add some optimistic and energetic feel to the logo and is believed to contribute to a large extent to Google’s exceptional success.
The font used for the current GooglePay logo is sans-serif. The decisive factor in this choice was that the font’s bold and smoothly contoured configuration is pixel-friendly and it easily suits any text resolution, therefore making the wordmark legible on a broad variety of devices including small-screen smartphones.