Apple Pay Logo

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Apple Pay Logo
Apple Pay is a system of mobile online payments and an electronic wallet service introduced in September 2014 by Apple Inc. Using the system, its clients are able to effect payments in person or through the web facilities with the help of applications resident in iOS of the iPhones. Nowadays, the system is supported by all the Apple devices, including Apple Watch. Launched initially in the USA, Apple Pay operates now on all the continents except for Africa.

Meaning and history

Logo Apple Pay history

The Apple Pay logo consists of a chequered rectangle in pale blue and white with the traditional emblem of Apple Inc., the apple shade picture with a bite mark on its right side made in deep black colour, with the word “Pay” to the right of the apple. The logo underwent several changes although the general concept was preserved. First created in September 2014, it was changed in December 2016 and April 2017. The background of the chequered rectangle passed untouched through all the changes while the wordmark letters became more and more vivid and thick.
The Apple with a bite mark on the right side is one of the most recognizable symbols in civilized countries but its meaning is surrounded by many rumours and mysteries. One of the versions is a connection with the brilliant physicist Isaac Newton, who discovered the law of gravity with the help of an apple. This version is supported by the design of the initial logo for Apple computers made back in 1976 which depicted Newton under the apple tree with an apple over his head.
Logo Apple Pay1
Another explanation for the origin of the Apple is that the founder of the company Steve Jobs by choosing this emblem paid tribute to the English mathematician Alan Turing, who according to the official version committed suicide by biting into an apple laced with cyanide. Jobs used to add fuel to the fire by constantly dodging questions about the meaning of the logo, making reporters think he was afraid of causing substantial losses to the Corporation by revealing that the logo had to do with the identity of Turing, who had been prosecuted for homosexuality.
The official version is that Steve Jobs tasked the logo’s designer Rob Janoff to make a simple and memorable emblem and opted for the version with a bite mark as he thought that without it clients would mistake the apple for a cherry.

Colours and font of the logo

Logo Apple Pay
The logo is made in saturated black and white colours. It exists in three versions: black apple image and wordmark in pale blue and white chequered rectangle or against a white background and white emblem and wordmark against a black background.
The font used for the logo is SF Pro Display, with a Semibold weight. The font’s clear graphics and bold lines make it convenient for use on mobile devices having screens of smaller size, first of all, iPhone and Apple Watch.