Vinci Logo PNG
Vinci is a concessions and construction company headquartered in Rueil-Malmaison, in the western suburbs of Paris, France. It operates in many countries in different corners of the globe serving as a brand that unites over 3,200 companies. It is a type of public company, Société Anonyme, and is listed on Euronext’s Paris stock exchange. The number of employees reached 211,200 by late 2021.
Meaning and history
The Vinci logo has a deep meaning behind it, but without any explanations, it is only possible to perceive it on an abstract and vague level. You need to read the company’s interpretation to be able to fully realize what the message is about.
What is Vinci
The French company Vinci, in its modern form, was established in 2000, but its roots can be traced back to the 19th century. The brand was created as the result of two events: Société Générale d’Entreprise lost its main shareholder Vivendi and merged with the GTM Group.
2000 – present
Similar to the logos of many modern companies, this one can be broken down into two fundamental elements, the emblem and the wordmark.
The emblem is red and is made up of two smaller elements. The top element consists of two small squares with rounded corners connected by a thin line. The lower element, in its turn, also comprises two small elements connected by a thin line. In addition to a square with rounded corners, there is also a circle.
It is the emblem that carries the main part of the meaning. The red elements are so-called connectors, which were used by cathedral builders many years ago to fasten stones together.
Such an emblem creates a symbolic link with the industry in which the company operates, and it also emphasizes the brand’s heritage. And the company does have the right to be proud of its heritage as its history dates as far back as 1899. It was established by Alexandre Giros and Louis Loucheur under the name of Société Générale d’Entreprises S.A.
Although the firm has undergone multiple transformations and changed hands more than once since then, its two core businesses – concessions and contracting – still retain their role. So, it’s only natural that the Vinci logo somehow alludes to these businesses.
On the other hand, the allusion isn’t obvious for a layperson – one needs explanation to be able to decipher it. The shapes used are too universal, which, of course, makes the message weaker.
On a more positive note, though, the very shape of the glyphs and the overall style of the emblem sends a message on the subliminal level. You can see that the letters look functional, yet have a distinctive style. They are unique and memorable without sacrificing legibility. And they are also undeniably modern. It somehow reflects the company’s values and approach to its work, albeit in a vague and abstract way.
According to the explanation provided on the corporate website, the logo stands for “sustainable construction designed to last”, but it also has “contemporary design” based on modern phenomena, like “networks and information technologies as well as the interconnection of the Group’s expertise”.
Colors and font
The bright and clean shade of red creates a vibrant combination with the dark and saturated shade of blue. The combination of red and blue is hardly unique – it’s used in millions of other logos. It is only the shape of the elements that can save the Vinci logo from being generic.
The glyphs resemble elements of a plan of a building, thus supporting the link with construction.
