Vero Moda Logo

Vero Moda Logo
Vero Moda is one of the brands owned by the Denmark-based clothing and accessories company Bestseller. Bestseller is family-owned. It was established in 1975 by Merete Bech Povlsen and Troels Holch Povlsen.

Meaning and history

Vero Moda Logo


The Vero Moda logo is based on an unpretentious yet attractive and memorable type. It is a highly legible sans. While it has a modern look, it is a little more refined than quite a few modern types where the width of the line is the same (one of the numerous examples is the Fendi logo).
The top angles of the “V,” “M,” and “A” have been cut to add a distinctive touch.