De Beers Logo

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De Beers Logo

De Beers is a British brand of high-end jewelry. The company was established in 1888 and is considered to be one of the world’s largest diamond corporations. De Beers operates in more than 30 countries and sells its luxury products all over the world.

Meaning and history

The De Beers’ visual identity is a perfect representation of the luxury brand — it modest, sophisticated and timeless.

The logotype, created by Pope+Wainwright agency, features an elegant serif typeface with slightly extended letters, which look strong and confident. The bold lines of the inscription are perfectly spaced and balanced.

De Beers Logo

The brand uses dark blue, almost black, and white color palette, which is luxurious and royal, showing the high-end brand and its aristocratic character. The white lettering adds purity and a sense of trust and loyalty to the company’s visual identity.

The brand’s signifier, used as the website icon and a packaging detail, is composed of the strict and simple monogram, enclosed in a circle. It uses the same color scheme as the main logo and looks stylish and fine.

The De Beers logo is an example of laconic and modest finesse. It looks simple yet is a celebration of high quality and rich group’s heritage.