Veet Logo

Veet logoVeet Logo PNG

Veet is a brand of chemical depilatory products, including hair removal creams, mousses, gels, and waxes. The range is produced by Reckitt Benckiser.

Veet Slogan
  • What beauty feels like?

Meaning and history

Veet Logo history
The hair removal product was first registered in 1919. Its original name was Neet. While the name Veet was first used in 1922 (in the UK), it was only in 2002 that it was first used commercially in Canada and the United States.

What is Veet?
Veet is the name of a personal hygiene brand, which was established in Canada in 1919, and acquired by Reckitt Benckiser in 1990. The brand is specialized in the production of chemical depilatory products and is sold in supermarkets all over the globe.

Old

Veet logo old

The old version of the Veet Logo has been used by the company until the beginning of the 2000s. It was a stylized title case lettering with the “V’ drawn in smooth elongated green lines, making it look like a leaf, and the “eet” set in purple, and written in a custom sans-serif font, with all three letters connected to each other with their horizontal bars.

2000s – 2013

Veet Logo 2000s
The Veet logo has remained virtually unchanged ever since. There is the word “Veet” in a light and dynamic type inside a 3D white circle. A green plant with three leaves grows from between the two “e’s.” The plant is supposed to imply that the product has something natural about it.

2013 – Today

Veet logo
The redesign of 2013 has changed the calm shade of the blue color to a darker one, removed the horizontal connecting line from the lettering, emboldened the bars, and shortened some lines. The sharp right tail of the “V” is now slightly rounded at its end. As for the green graphical element, placed above the wordmark, it has its leafs slanted to the right now, with all elements gaining more wavy contours.

Font and color

The elegant and bold title case lettering from the primary Veet badge is set in a custom sans-serif typeface with arched and softened lines of the characters and clean distinctive ends of the bars. The closest fonts to the one, used in the Vert insignia, are, probably, Contralto Medium Regular Italic, Flatline Sans Medium Italic, or Moneta Sans Oblique Bold, but with the contours modified.

As for the color palette of the Veet visual identity, it is set in deep blue and bright green, with a plain white background, which evokes a sense of cleanliness and freshness. Blue here stands for a professional approach, security, and quality, while green is associated with nature, growth, and well-being.

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