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The word “vaseline,” which is often used as generic for petroleum jelly, comes from the name of the US brand of petroleum jelly-based products that belongs to Unilever. Taking into consideration the 150-year history of the product, it is only natural that the Vaseline logo has been updated more than once.
Meaning and history
1872
The original design featured the word “Vaseline” in an all-cap type with elegant serifs.
1928
Now, all the letters except the initial were lowercase. The name of the brand was placed over a yellow stripe. The stripe was placed inside a thick yellow ring with the gray filling.
1969
The Vaseline logo is blue and white. The roundel is gone, while the capitalization stays the same. During this period, you could come across a logo with or without serifs.
2016
The white wordmark featuring a simple sans is placed over the blue ellipse with its left and right sides cut.
