Urban Decay Logo

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Urban Decay Logo
Urban Decay is an American make-up brand, which was established in 1996. Today the company sells its products across the globe as is very popular among teenagers and professional make-up artists.

Meaning and history

The Urban Decay visual identity is bright and remarkable, it makes the brand stand out from the list of its competitors and is instantly recognizable across the globe.
The Urban Decay logo is composed of a wordmark and an emblem, which is also a brand’s signifier, above it.
The wordmark is all capital letters that feature an old-style serif typeface, which is close to Venetian 301. The tail of the letter “R” is elongated and curved, which adds playfulness and elegance to the logo.
Urban Decay Logo


Under the brand’s name inscription, there is a tagline, saying “beauty with an edge” in all the lowercase cursive, similar to Lysandria.
The Urban Decay emblem is a gothic-stylized monogram “UD” also in the lowercase. The brand’s initials are bold and eye-catching. The typeface of the icon is close to Fette Fraktur font.
The purple on the white color palette of the Urban Decay visual identity is a reflection of the company’s creativity and artistic approach. It is a bright and welcoming color, with a touch of mystery.
The Urban Decay logo is stylish and modern, using three different typefaces, it still looks balanced and harmonized.