University of South Carolina Logo

University of South Carolina LogoUniversity of South Carolina PNG

University of South Carolina provides a number of opportunities to get a high-quality education to its students. Established in 1801, now this is the flagman university in the educational system of South Carolina. With the main 359 acre campus located in downtown Columbia, USK includes seven additional campuses. They serve as headquarters for 14 colleges and schools, in which more than 1600 professors and teachers lecture around 350 study programs, designed on the researching model.

Meaning and history

University of South Carolina Logo history

The university was established by the South Carolina Legislature in 1801 as a government-controlled college. Two years later, the university received its seal. The doors of the college’s only building at the time, now known as Rutledge College, were opened in 1805. For the first decades of the college, the students explored the sciences related to philosophy, math, rhetoric, et cetera.

Following the Civil War in the USA, the college future appeared to be dark because of financial troubles. But the Union government decided to save the college and transform it into the university. However, throughout the 19th century, the institution changed its names time to time. At various times, the university was known by both its original name and the South Carolina College of Agriculture and Mechanics. Finally, the university status was established for the organization in 1881.

What is University of South Carolina?
University of South Carolina is an academic organization providing people with scientific preparation for their life. They conduct the researching activity and explore various branches of science. There are 350+ educational programs, lectured by more than 1600 highly skilled academicians across 14 colleges or schools, directed to their own set of disciplines.

1801 – 2019

University of South Carolina Logo 1801

The first logotype was a ‘University of South Carolina’ note, written in a two-line inscription with all capitals. The state’s name in that logo was enlarged and had the dominant position in the logo. Above the lettering were a palm with a fence and a line with the foundation date.

2019 – today

University of South Carolina Logo

In the following logotype, the ‘1801’ number was removed, and the ‘South Carolina’ lettering lost its capitalized style.


University of South Carolina Seal

The university’s seal, being an oval image with two bold contours, cites a Latin poet named Ovid. ‘Emollit Mores Nec Sinit Esse Feros’, written on the oval’s perimeter, translates as ‘Learning humanizes character and does not permit it to be cruel’. Centrally beneath the phrase are the goddess of Wisdom, Minerva, and Liberty. Both ladies are dressed for battle and equipped with their attributes – Liberty carries a torch, while Minerva holds a shield with the Carolina State seal shown from the front and back sides. However, they’re not combatting but shaking hands. It reminds us that Carolina is the place where Liberty shares home with Wisdom. Above them is an eagle. At the bottom, there is the ‘Universitas Carolin Merid’ inscription and the year of foundation.


The seal lettering has an uppercase style with prominent yet thin serifs. The name at the bottom is narrowed. The logotype nameplate typeface changed twice with each logo redesign. The first incarnation had capitalized words with little serifs. The lower part was enlarged and had a very little space between the letters. The 2019 version of the logo features serif words with angular lines and prominent gaps. The first symbols in the ‘South Carolina’ lettering are capitalized.


Both marks are compiled using a black, white & red palette.  In the seal, the black lines and motto inscriptions occupy the white space. At the center stand Liberty and Minerva, both colored red. Below them, we can see the nameplate colored red too. The logotype is composed of the black palm and black and white naming.


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