Duolingo Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Duolingo logoDuolingo Logo PNG

Duolingo is the name of one of the most popular language-learning applications, which was introduced in 2010. The app, offering courses in more than 30 languages, has hundreds of millions of users all over the globe and is considered to be very effective.

Meaning and history

Duolingo Logo history

The visual identity of Duolingo is composed of two parts — a minimalist and laconic logotype, executed in a bright, acid color, and a fun playful mascot image, which can be seen on the app and web icons, advertising materials, and sometimes near the logotype.

2010

Duolingo Logo 2010

The very first logo for Duolingo was created in 2010, but stayed almost unnoticed for users, as was a part of the application’s beta version. The logo featured a two-colored inscription in the lowercase, where the darker “Duo” part had an arched green underline, resembling a smile. The “Lingo” lettering was drawn in light gray, a color standing for professionalism and expertise.

2011 — 2019

Duolingo Logo 2011

The redesign of 2011 simplified the logo, making it all green and removing the “smile” element. The typeface of the inscription hasn’t been changed, as was perfectly reflecting the character and purpose of the application, evoking a sense of friendliness and trustworthiness with its rounded shapes and smooth lines. Along with the green version of the logo, the secondary one, in gray, was used by the company during this period.

2019 — Today

Duolingo logo

In 2019 the logo was redesigned again, keeping the bright green color as the main, but changing the style of the lowercase wordmark. The new custom typeface of the Duolingo logo is fancy and elegant and resembles feathers with its unique ends of the letters, smooth and pointed.

Symbol

The Duo owl, a company’s mascot, appeared with the very first logo version in 212, featuring a brown and white color palette, and being drawn pretty detailed, yet in a funny cartoonish style. The owl got its name, as its face was formed by three rounded letters “Duo”, accompanied by some small white details.

With the change of the color palette in 2011, the mascot became green too and got its first three-dimensional version introduced in 2012. On the original 3D icon the face of the owl did not have any letters and featured white and blue eyes and a gradient yellow beak.

In 2013 the Duo was redrawn in a flat manner, which made it look friendlier and kinder. The owl was jumping and dancing, evoking a smile.

The current icon, created in 2019, featured the owl’s face with its eyes enlarged and its beak in yellow and orange. The cute mascot can be depicted in different poses — flying, jumping, dancing, or simply standing, when placed near the application’s logotype.

Font and color

The unique Duolingo logotype is executed in a custom sans-serif typeface, which is based on one of the traditional rounded fonts, such as Torus Bold or Auro Bold, but with the lines of its letter modified. The letter “G” of the inscription is the most out-standing and elegant, with its tail rounded and its upper part having a fancy feather-like curve.

The bright green color of the Duolingo logo is a symbol of growth and development. The language-learning application aims to provide users with the best system of remembering foreign words, guaranteeing progress, and a good result. And the light shade of green brilliantly represents the character and mood of the company, along with its purpose.