University of Michigan Logo

University of Michigan Logo

When renovating its logo, the University of Michigan wanted it to be classic yet simple, so that it would communicate tradition and authority without any design fads. And its signature mark is exactly like that.

Logo Meaning and History University of Michigan Logo

university of michigan logo history

The UM, as the university is usually referred to, has been functioning since 1817. Founded in Detroit, twenty years later it moved to Ann Arbor.

Since its establishment the University of Michigan has had several identity marks. The first one was the official seal. It has undergone a number of changes and now it is a two-color emblem of a round shape featuring some traditional heraldic elements. It includes:

  • a shield with a book and the Lamp of Knowledge on it;
  • the rising sun in the background;
  • the motto “Artes, Scientia, Veritas” (“Arts, Knowledge, Truth”) on the banner underneath the shield;
  • the year of the foundation “1817”;
  • the name if the institution around the border in a serif font.

As the University of Michigan logo the seal was supplanted by the block “M” symbol in the 1960s. The University keeps it for some official purposes.

The Block “M” Symbol

University of Michigan Symbol

The block “M” which stood for “Michigan” made its appearance in the late 1800s. At first it was used to represent the University’s football team. In 1907 during a football match thousands of students raised blue and yellow flags so as to form the block letter “M”. Since then it has become an icon emblazoned practically on everything. The symbol remains unchanged, apart from slight modifications.

Now the block “M” stands for the entire University being its official logo.

Current Emblem

University of Michigan Emblem

The present University of Michigan logo appeared in 2012 but in fact it was a refreshed version of what had been there long before ‒ the block M in the characteristic yellow color. Now it is on a field of blue paired with the name of the institution ‒ “University of Michigan”.

The wordmark “University of Michigan” is in white color. It appears below the block “M” in two lines and is in uppercase.

Font

university of michigan wolverines logo

The Victors font used for the logo is the University’s own design. They chose the serif typeface to empathize the longevity of the institution. Despite the fact that the typographical trend has gone out of date the emblem looks modern. The letterform ensures strong recognition.

Colors

university of michigan m logo

The official colors are Michigan or Azure Blue (HEX 00274c) and Maize or the yellow of ripe corn (HEX ffcb05).

Leave a Reply

avatar
  Subscribe  
Notify of