Transunion Logo

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Transunion Logo
Transunion is an American data-agency, which specializes in consumer credit information and reports. The company was established in 1968 in Chicago and today it has more than 60 thousand businesses and almost half a million private clients across the globe.

Meaning and history

Being a financial organization, TransUnion has a simple yet evoking a sense of reliability and trust in visual identity.
The TransUnion logo is composed of a wordmark and a monogram in the top right corner. The lettering is executed in a modern Intro typeface, which features full lines with tricky tails, that look playful and friendly.
The brand’s monogram in the upper right corner uses the same typeface but in its italicized version. The “TU” letters in the lowercase are written as an at-symbol.
Transunion Logo


The color palette of the Transunion logo features bright blue, almost turquoise, on a white background. The combination evokes a fresh and happy feeling, showing the company, that values its clients and aims to provide the best quality of service.
The TransUnion logo is laconic and simple, yet it represents everything the company wanted to say — that it is greeting, generous and approachable.