Lendingtree Logo

Lendingtree LogoLendingtree Logo PNG

LendingTree is one of the most famous financial marketplaces in the USA. The company was established in 1996 and became the largest in its segment. LendingTree offers a wide range of loans and insurance deals to choose from.

Meaning and history

Lendingtree Logo history

1998 – 2009

Lendingtree Logo 1998
The oldest logo in the list already has the recognizable core we can see in the current LendingTree logo – the name of the brand paired with a leaf above.
Here, both the elements share the same brownish-red color, the color of the dry blood. The type is rather generic and has a certain traditional elegance due to its serifs and the varying thickness of the strokes.

2009 – 2018

Lendingtree Logo 2009

The brownish-red was replaced by dark gray (for the wordmark) and green (for the leaf). While in the previous logo, the leaf was supposed to replace the dot above the “i,” it was now moved to another place and stood above the “r.”
However, in the current version, the leaf again took up its old place.

2018 – Today

Lendingtree Logo

The LendingTree visual identity is stylish and minimalist. The logo was redesigned in 2018 by an In-house agency and is based on the brand’s previous version. It is composed of a wordmark with an elegant graphical element above it.

The LendingTree inscription in all the lowercase lettering is executed in a bold modern sans-serif typeface with thick rounded lines. “L” and “T” have their tails shortened, which gives a more fashionable and contemporary look to the whole logo.

Lendingtree Logo

The dot above the letter “I” is replaced by a green leaf, which features only a bold contour and is inclined to the right. It is a symbol of life and energy, and its direction shows the company’s target on the future and its progressive approach.

The color palette of the LendingTree logo is based on three main colors — navy blue, green and white. The colors can be switched depending on where the logo is being placed.