Lendingtree Logo

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Lendingtree Logo
LendingTree is one of the most famous financial marketplaces in the USA. The company was established in 1996 and became the largest in its segment. LendingTree offers a wide range of loans and insurance deals to choose from.

Meaning and history

Lendingtree Logo history


The LendingTree visual identity is stylish and minimalist. The logo was redesigned in 2018 by an In-house agency and is based on the brand’s previous version. It is composed of a wordmark with an elegant graphical element above it.
The LendingTree inscription in all the lowercase lettering is executed in a bold modern sans-serif typeface with thick rounded lines. “L” and “T” have their tails shortened, which gives a more fashionable and contemporary look to the whole logo.
Lendingtree Logo
The dot above the letter “I” is replaced by a green leaf, which features only a bold contour and is inclined to the right. It is a symbol of life and energy, and its direction shows the company’s target on the future and its progressive approach.
The color palette of the LendingTree logo is based on three main colors — navy blue, green and white. The colors can be switched depending on where the logo is being placed.