KKR Logo


KKR is an abbreviation, standing for Kohlberg Kravis Roberts, an American investment firm that manages numerous alternative asset classes, including energy, infrastructure, real estate, and others, doing business through offices around the world.

Meaning and history

KKR Logo history

KKR is an American investment company that manages assets, including energy, infrastructure, and real estate.Henry Kravis and George Roberts co-founded KKR in 1976 along with Jerome Kohlberg, who left ten years later to start his investment fund, Kohlberg & Co. Messrs. Kravis and Roberts have remained on the KKR board until 2021.

KKR is a public corporation, with more than half of its investments located overseas. Kravis and Roberts are the managers responsible for more than a hundred companies around the world with $123 billion in annual revenues and over 750 thousand employees, which makes it one of the largest and the most influential investment corporations in the world.

What is KKR?
KKR is the name of an investment company that offers private equity, energy, infrastructure, real estate, credit, and hedge fund investment management to clients around the world. The company was established in the United States in 1976.

1976 – 2011

KKR Logo 1976

The early version of the KKR logo stayed unchanged until 2011. The logo was set in a light-gray and white color palette, with the stylized name of the company written in the uppercase of a sharp and elegant sans-serif typeface, where the glyphs had their parts placed at a large distance from each other. The lettering was enclosed between two horizontal lines, coming out of the first “K” and the “R”.

2011 – Today

KKR Logo

The redesign of 2011 has brought more color to the simple and strict KKR badge, drawing the letters in the deep shade of purple, a color of wisdom and creativity. The typeface was changed to a more traditional one, with less space inside the letters, and the framing was gone, so now the badge features three purple capitals in a modern sans-serif, placed against a white background. Nothing else.

Font and color

KKR Logo Font

The clean medium-weight lettering from the primary KKR badge is set in the uppercase of a modern and distinctive sans-serif typeface, which looks pretty close to such famous fonts as ITC Blair Pro Medium and Rexton Light, with the straight lines and cuts of the bars in the characters.

As for the color palette of the KKR visual identity, it is based on an elegant and calming shade of purple, a very Royal and chic color, which evokes a sense of precision, excellence, and professionalism, making the simple logo timeless and sophisticated.

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