TomTom is a Dutch brand which specializes in development and production of location and navigation technology and consumer electronics. The company was founded in 1991 in Amsterdam and released its first device in 2004.
Meaning and history
The TomTom logo is bright and memorable. It consists of a wordmark and an emblem. The wordmark is bold and balanced, reflecting the company’s vision of the modern moving world.
The emblem is a transparent globe with two red TomTom hands on it. The emblem shows that the brand is friendly and helpful. TomTom is a global company, aiming to create technology that customers can trust, that is the main meaning of the logo symbol.
The creative icon is balanced with a classic color palette of the logo. Black for the typeface and bright red for the hands, while the globe is executed in almost transparent gray.
The TomTom logo represents the brand as the leading specialist in its segment and celebrates the company’s motto “TomTom Technology for a moving world”.
