Lexmark Logo

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Lexmark Logo
Lexmark is a laser printer manufacturer from the United States, which was established in 1991. The company, founded by IBM and manned after the city it is headquartered in (Lexington), today is owned by three Chinese corporations.

Meaning and history

Lexmark Logo history


The Lexmark logo, designed in 2015, is composed of a wordmark with an emblem on its left.
The inscription is executed in a custom sans-serif typeface with a unique approach to the letters “X” and “K”. The Lexmark signature letters have their sidebars flat and the tops — pointed. It makes the “X” look like it is turned around and the “K” — as if it was cut.
The signature inscription is written in black, which adds elegance and style to the nameplate and balances the brightness of the emblem.
The Lexmark emblem is a stylized square, composed of four parts in different shades of green, which a white rhombus in the middle. It is a symbol of the opened window into the future, the reflection of progress and innovations. The simplicity of its shape is harmonized by the intensity of colors.
Lexmark logo
The green white and black color palette of the Lexmark logo represents an energetic and dynamic company, which is open to experiments and values innovations and progress above all.
The Lexmark logo is fresh and crispy, it has a young spirit and reflects the new generation of both business and customers.