Hetrego Logo

Hetrego Logo
The logo of the outerwear brand Hetregó (at least, its pictorial part) is meaningful yet simple. This is a rare quality characteristic of some of the world’s most known logotypes, for instance the Nike logo.

Meaning and history

Hetrego Logo


The Hetrego logo features three stylized feathers, which symbolize the company’s main product, goose down coats. They create an eye-catching and unique pattern without looking cluttered.
To the right, you can see the lettering “Hetrego” in a sans serif all-caps type. While it is legible and clean, there is something about it that does not fit the feather pictogram. As a result, the two components of the design do not appear to seamlessly merge together.