TK Maxx Logo

TK Maxx Logo
TK Maxx Logo PNG

TK Maxx is a famous outlet store chain, which is a subsidiary of the American company but operates only in Europe and Australia, having over 600 stores with a wide range of affordable clothing and accessories for the whole family.

Meaning and history

The chain of stores was founded in 1994 by a small group of enthusiasts who opened the first Maxx TC store in England. Currently, the company has about 400 stores in four countries: Great Britain, Ireland, Germany, and Poland. TK Maxx is part of TJX Europe, which in turn is the European division of TJX Companies, Inc. – the world’s largest commercial chain whose business is based on the “off-price” concept.

The chain offers a wide range of clothing for men and women, which is being regularly renewed. The company has a wide range of popular brands being sold for really attractive prices.

What is TK Maxx?
TK Maxx is the name of an American chain of stores that offers a wide selection of clothing for men, women, and children, as well as shoes, accessories, and interior decorations for your home from fashionable brands, and all reduced prices. The company was founded in 1994, and today has more than 650 locations in Europe and Australia.

In terms of visual identity, TK Maxx is very stable, as since 1994 has never changedits badge. And it is quite understandable, as the bright and confident logo of the brand looks very actual and represents the company at its best.

1994 — Today

TK Maxx Logo

The TK Maxx logo, designed in 1994, is composed of a heavy geometric sans-serif inscription with an interesting placement of the characters. The first two capital letters, “T” and “K” have two solid circles — one between the characters, and the second one on the right from the “K”, separating this part from an enlarged lowercase “Maxx”, which has its two “X”s overlapping each other. All elements of the logo are set in solid red.

Font and color

The stylized heavy inscription from the primary badge of the TK Maxx chain is set in a custom geometric sans-serif typeface with massive rounded-contoured characters. The closest fonts to the one, used in this insignia, are, probably, Slug Single, or Black Crow Semi Bold, but with some significant modifications.

As for the color palette of the TK Maxx visual identity, it is composed of just one shade — Dee and bright red; which stands for passion, strength, and professionalism, and makes the company stand out in the list of its competitors.

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