Tissot Logo

Tissot LogoTissot Logo PNG

Unlike many of its competitors, the Tissot watches logo has a three-color palette, which is connected with the company’s country of origin.

Meaning and history

Tissot Logo history

1853 – 1978

Tissot Logo 1853

The history of the brand can be traced as far back as to 1853. It was established by Charles-Félicien Tissot and his son. Today, the number of locations worldwide exceeds 16,000.

The Tissot logo has been changing with the introduction of new models rather than by year. The earliest version is presumably the one featuring a handwriting-style script with a sweeping “T.” Another rather popular version is the logo where a square shape housing a “T” can be seen above the brand name.

1978 – 1998

Tissot Logo 1978

The Tissot logo, created in 1978, stayed with the brand for twenty years and became a basis for the current iconic insignia the whole world recognizes today. The logo was executed in a monochrome color palette and featured composition of a bold sans-serif inscription with the uppercase letters perfectly balanced, and an emblem, placed above it — the serif letter “T” with the elongated tails of its horizontal bar, pointing down. It was a very elegant yet pretty simple logo, which brilliantly reflected the essence of the label.

1998 – Today

Tissot logo

As the brand spread its influence to the international market, the logo with the lettering “Swiss” started to be used. In the current version, the name of the country has been replaced by its symbol, the white cross on the red background.


Tissot emblem

If you’re looking for a type that resembles the one on the Tissot logo, go for Monotype Grotesque Bold Extended. This is one of rather popular grotesque sans serif typefaces. Its author is the graphic designer Frank Hinman Pierpont.


Tissot watches logo

While the core of the emblem is given in black and white, the red accent on the cross sign helps to make the overall design more dynamic and eye-catching.