A. Lange & Söhne Logo

A. Lange and Sohne logo

The original A. Lange and Sohne logo had a multitude of intricate details and was rather complicated.

Meaning and history

A. Lange and Sohne logo history

To begin with, there was a lot of text. The letters used for the brand name and the word “Glashutte” had “shades” creating a 3D effect. And yet, the two lines didn’t use exactly the same type, the first line had black letters, while the third line featured white letters with black outlines. Also, you could see the words “Uhrenfabrikanten” and “in Sachsen” (in smaller letters). Both of them were drawn in a similar style, although in fact one and the same letter (“a,” for instance) looked different every time it was used. Apparently, the wordmark wasn’t based on a ready-made font but rather was drawn by hand. In addition to this, the original logo contained elaborate curlicues.

There’s every possibility that the only person who adored the intricate emblem was the founder, Ferdinand Adolph Lange, as when he passed the company on to his sons in the late 1870s, the emblem became by far simpler.

A. Lange and Sohne logo

Now, the curving lines around the wordmark were not as elaborate. The following version, which was adopted by the 1900s, was even simpler. This time, the lettering was reduced to two horizontal lines (A. Lange and Sohne” and “Glashutte”).

The brand ceased operation in 1948 but returned back to life in 1990. On the current A. Lange and Sohne logo, the name of the brand forms an arch above the name of the city the company is based in.

Colors

A. Lange and Sohne emblem

The original combination of black and light grey or gold was replaced by black on the white background in the 1870s.

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