Audemars Piguet Logo

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Audemars Piguet Logo
You can’t see anything apart from letters on the logo of the Audemars Piguet SA, a Swiss manufacturer of luxury mechanical watches. In spite of this fact, the emblem has a distinctive identity.

Meaning and history

Audemars Piguet Logo history

The history of the Audemars Piguet brand started in the Vallée de Joux in 1875. While the company’s most popular model is the Royal Oak, it has quite a few other notable models.

Old symbols

Audemars Piguet symbol
One of the older logos depicted the lettering “Audemars, Piguet & С” in gold with the text “Manufacture d’Horlogerie Compliquees” and “De haute precision” arched in two lines above. Also, the names of the places where watches were made could be seen on this version (Brassus, Geneve).
This version was replaced by a simpler one based on the initials “AP” forming a single glyph. The name of the brand in an elegant serif type was given below.

New emblem

Audemars Piguet brand
Later, the main Audemars Piguet logo got rid of the “AP” emblem, although it is still sometimes used on its own. The reason might have been that it was reminiscent of logos of a couple of other well-known companies. Also, below the name of the brand, the word “Le Brassus” was placed.


Audemars Piguet Logo
It is the typeface that makes the emblem stand out. While at smaller sized it may look like just another serif type, it’s much more than this. The unique wavy elements on the “D” and “E,” the elegant serifs, and the combination of thinner and bolder lines create a highly memorable style.


Audemars Piguet
Typically, the Audemars Piguet logo is given in gold over a white or black background.