TIME Logo

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TIME Logo
TIME is an American iconic magazine, which was founded in 1923 by Henry Luce. TIME magazine covers any and all remarkable news among a vast array of topics. TIME has the world’s largest circulation for a weekly news magazine.

Meaning and history

TIME Logo history


TIME Stands for The International Magazine of Events. Time is an iconic magazine that sums up the most notable news events of a week into each issue.
The TIME logo is an elegant and strict wordmark. TIME uses a version of Times New Roman for its title, which is classic and linked to an authoritative tradition of use across broadsheet newspapers. For the body copy, TIME Magazine uses the Proforma typeface, another serif font.
The main color, used in TIME masthead is red. It is usually used on white background, which gives a necessary contrast to the logo. Red is the color of energy, strength and power, and white is considered to be the color of perfection. Which is the perfect color match for one of the most influential magazines in the world.