Taco Bell Logo

Taco Bell LogoTaco Bell Logo PNG

The core visual element, the bell, has been an essential part of the Taco Bell logo throughout most of its history. However, the emblem, as well as the wordmark, has been modified more than once.

Taco Bell slogan
  • Fourth Meal.

  • Why Pay More!?

  • Head for the Border.

  • It's just made for you.

  • Think outside the bun.

  • Grande taste. Loco value.

  • Make a run for the border.

Meaning and historyTaco Bell logo history

Though the famous Mexican cuisine fast-food chain was established in 1962 and its name has never been changed, the image of the bell was adopted for its official logo only in 1985, and the emblem we all can see today was first introduced in 1992, being slightly modernized by now.

1962 – 1972

Taco Bell Logo 1962

The logo, created for Taco Bell in 1972 featured a bright and delightful composition, consisting of eight colorful squares, inclined to different widescreen with white sans-serif letters in each of them. The color palette of the emblem consisted of such shades as burgundy, green, yellow, and orange, reflecting the passion, energy, and the variety of ingredients the restaurant chain could offer to its customers. This badge stayed with the brand for ten years.

1972 – 1985

Taco Bell Logo 1972

The redesign of 1972 brought a completely new style to the Taco Bell visual identity. The logo, introduced in that year and used by the brand for more than a decade, boasted a sleek monochrome inscription in all capitals of a custom typeface with elongated bold lines, diagonal cuts, and small yet sharp serifs colors which added progressiveness and elegance to the whole composition.

1985 – 1994

Taco Bell Logo 1985

In 1985 the bell emblem appeared on the logo. It was executed in red, yellow, and green color palette and placed above the bold black lettering, written in a fancy custom typeface with elongated rails of the first letters of the wordmark and sharp diagonal cuts of the letter-lines. This version of the logo was used by the company for almost ten years along with the secondary version, created in 1992.

1992 – 1994

Taco Bell Logo 1992

The secondary emblem was designed for Tao Bell in 1992 and featured a different color palette, which later became the official one. The enlarged pink bell was placed on a purple background, composed of a solid arched figure with several white lines on it. The wordmark, executed in the same typeface as on the primary version, was colored purple and placed in two levels, under the emblem.

1994 – 2016

Taco Bell Logo 1994

The redesign of 1994 refined the contours of the previous version and elevated its color palette to brighter and more intense shades of pink and purple. The typeface of the wordmark was also changed and now the capitalized inscription was written in an extended and bold sans-serif font with diagonally cut letter ends. This badge stayed untouched for more than twenty years.

2016 – Today

Taco Bell logo

In 2016 the Taxi a bell logo was redesigned again, and the color palette was simplified to purple, white, and black, where the whole bell is placed on a purple background, above the strict black nameplate uniform a bold yet neat sans-serif typeface with clean traditional contours.


Taco Bell Font

The sans-serif, all-cap type looks clean and minimalistic.


Color Taco Bell Logo

The bell itself features a combination of two shades of purple, light and dark, while the wordmark is given in black.