Wendys Logo

Wendys Logo

Starting from the very first version, the Wendys logo has always featured the face of a red-hairedgirl, after whom the restaurant chain was named.

Meaning and history Wendys Logo

Wendys Logo history

The girl wearing two side braidsis Melinda-Lou Thomas, the daughter of Dave Thomas, the company’s founder. Melinda was often called Wendyas, when a child, she had difficulties pronouncing L’s and R’s and therefore even her own name presented a difficulty to her.

Evolution of the Wendy’s symbol

Wendys symbol

In addition to the girl’s face, the earliest Wendy’s logo (1969) featured the name of the company in large red letters andthe slogan “Old Fashioned Hamburgers”.

Current emblem Wendys

Wendys emblem

As the result of the 2013 redesign, the logo adopted a friendlier, inviting look. The top of the girl’s head, as well as her braids, are now peeking out of the circle, while her shoulders are no longer visible. Because of these modifications, more emphasis is put on the face, and her smile looks more eye-catching. The retro frame around the logo disappeared. The word “mom” may be noticed on Wendy’s collar.

Font of the Wendys Logo

Font Wendys Logo

In the 2013 Wendys logo, the old-fashioned serif typeface, which had been used since 1969,was replaced by a modern script resembling handwriting.

Color of the Wendys Logo

Color Wendys Logo

The combination of red, light blue, and black with the white background creates a vibrant, attractive contrast.

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